Diana-Lynn Sands appointed PR, Social Media & On-Line Communications Manager at NewCo 2015 Limited

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Diana-Lynn Sands, newly appointed PR, Social Media & On-Line Communications Manager, NewCo2015 Limited

NewCo2015 Limited (NewCo) announced today that another highly qualified Bahamian has joined its management team. Diana-Lynn Sands is charged with developing the company’s brand and media strategies, and will drive enhanced communications initiatives between NewCo and its key stakeholders. Ms. Sands has worked in public relations, hospitality, administration and transportation, and brings a wealth of corporate branding expertise to this role.

“NewCo is fully committed employing talented Bahamians who will greatly contribute to our planned success in the telecommunications market. Diana’s experience and industry knowledge has made her an asset to our team. Her expertise will also address the need for well-timed, systematic and integrated messaging. This kind of targeted communication will keep our partners abreast of important information in an era of rapid change. I am confident that she will play a critical role in providing and implementing high quality media relations strategies for both internal and external clients,” said Mr. Franklyn Butler, Chairman at NewCo2015.

Commenting on her appointment, Ms. Sands said, “I am excited to start a new chapter with NewCo and I look forward to working with such an accomplished team. We are entering the market as the second telecommunications company in The Bahamas; as a result we have a fantastic opportunity to build a powerful and highly competitive brand. I am fortunate to be a part of an organization whose focus is to provide quality products with excellent value because our customers are worthy of it.”


NewCo is the venture established to make The Bahamas’ newest mobile network a reality. NewCo is 48.25 per cent owned by CBL and 51.75 per cent owned by HoldingCo, a Bahamian Government owned entity. NewCo will deliver a world-class, Bahamas-wide mobile network using LTE and HSPA+ technology and offer next generation innovative products and services to all Bahamians.

Diana-Lynn Sands is a Public Relations, Customer Service and Administrative professional with more than ten years of experience in strategic planning. She has spent time in regional positions and developed corporate communications and brand strategies. In addition, she has led sponsorship and community investment initiatives across The Bahamas, Cayman Islands and Turks & Caicos Islands.

Diana received a Bachelor of Arts in Professional Management from Nova Southeastern University and holds professional certifications in training, environmental risk management and privacy and risk management.

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